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June’s AdVenture: Neighborhood Taco Wagon

Welcome to AdVentures, our newest series on the blog.  In this column, we’ll take a closer look at our entrepreneurial venture of the month.  We’ve already hosted a thrift sale and a coffee stand and made and sold homemade chocolate bars as well.  Rumors of future projects such as publishing a children’s book and making custom cakes can be neither confirmed nor denied.  As with all AdVentures, the goal is to have some fun with the kids and learn more about entrepreneurism.

Austin, Texas may not be the origin of food trailers but she certainly has made them feel at home.  The foods served by places like Izzoz (now Mellizoz) and Torchy’s have been described – by me, at least – as life changing.  Add some of the other classics to the mix…Flip Happy Crepes and East Side King…and you’ve really got some outstanding options.

For those of us who don’t live close to downtown, however, it can be a hassle to get to these places.  Yes, some of the trailers now have established retail locations (Torchy’s has several options around town) but it’s a different experience than sitting at an umbrella- covered picnic table, sandals kicked off and hanging with the locals.  Also, for those of us interested in a breakfast option, who wants to drive all over town?

Curious where I’m going with this?  (Remember, the role of an entrepreneur is to identify an unmet need.)

After much deliberation – and some fantastic tacos from a trailer earlier today – we’re pleased to announce June’s AdVenture will be a neighborhood taco stand.  But rather than trying to get our hands on a big food trailer, we’ll be leveraging existing assets.  In other words, we’re going to use the kids’ bright red wagon.  Therefore, we give you…Shafer Power! Taco Wagon.


More details will follow but the taco wagon will be held on a weekend toward the end of the month.  We’re going to need some partners for this one so the behind-the-scenes work has already begun.  We’d love to hear your ideas and suggestions and are already looking forward to the big day!

What are your thoughts on a taco wagon?  What should Owen and Malia’s roles be in this AdVenture?  Should we have vegetarian options?  How many tacos can you eat?

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11 Comments Post a comment
  1. Stevie #

    I’ll work for tacos. Seriously, this one should be fun.

    June 3, 2012
  2. Yum! This looks like a delectable adventure. LA is home to the food trucks, and I’m a big fan!

    June 3, 2012
  3. Nick #

    Are you having your kids go door to door or just have a stand in a specific spot?

    June 4, 2012
    • I love the idea of door-to-door tacos, but it seems so far-fetched we probably won’t give it a try. Actually, we’ll be at a set location in the neighborhood and are working on the details.

      June 4, 2012
  4. Penny #

    Really creative idea, especially with Austin being such a hotbed for food trailers. Have fun! Maybe you could sell some t-shirts?

    June 4, 2012
    • Thanks Penny. I think the t-shirts will be a separate venture, perhaps later this year. The kids and I still need to work on some creative ideas and are always open to ideas.

      June 4, 2012
  5. Lloyd #

    Taco wagon is a good idea. Perhaps you could get other neighbor kids to host one as well; sort of like the food trailer parks.

    June 4, 2012
  6. Tim C #

    tacodeli is the taco king in Austin….food trailer or not!

    June 6, 2012
    • Don’t dispute that…so MANY good options for tacos here in the ATX!

      June 6, 2012
  7. Crissy #

    We are coming to Austin and can’t wait to stop at Torchy’s! Anything that is …life changing has to be worth trying. Thanks for the tip.

    July 8, 2012

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